Director of Marketing Operations

Alignment Healthcare was founded with a mission to revolutionize health care with a serving heart culture. Through its unique integrated care delivery models, deep physician partnerships and use of proprietary technologies, Alignment is committed to transforming health care one person at a time. 

By becoming a part of the Alignment Healthcare team, you will provide members with the quality of care they truly need and deserve. We believe that great work comes from people who are inspired to be their best. We have built a team of talented and experienced people who are passionate about transforming the lives of the seniors we serve. In this fast-growing company, you will find ample room for growth and innovation alongside the Alignment community. 

Position Summary: 

Alignment Healthcare a data and technology driven healthcare company focused partnering started with a promise to put the senior first. As a senior-centric health-focused organization, Alignment enables human intelligence to leverage advanced predictive technologies, creating opportunities for targeted, proactive care that delivers positive outcomes.

Alignment is looking for a Director of Marketing Operations to join its team. This individual will be responsible driving marketing strategies in key growth markets. They will also be responsible for the development and management of marketing materials utilized by internal and external sales teams (AHC employed agents, FMO agencies and direct contracted agents) for the purpose of lead generation.

Scope of position includes. reporting, planning and budgeting (in conjunction with marketing leadership), procurement of printed materials, supplies and services, directs the research and sourcing of reliable sources of supplies for non-contracted services, oversees the review and processing of expenses, identifies products and commodities for possible future contracting opportunities for strategic sourcing and/or GPO contracting.

General Duties/Responsibilities (May include but are not limited to): 

• Develop and execute marketing strategies to drive growth in key markets
• Develop go to market channel execution plan including proposed budget, conversion targets, and partnerships.
• Analyze sales and marketing results by channel to inform growth acquisition strategies
• Manage the procurement of all printed materials, promotional items, and supplies
• Manage indirect purchases for respective market/state to ensure compliance with established policies and procedures
• Manage issues and projects that require time-critical resolution and interact regularly with marketing leadership to ensure the marketing department is achieving planned results in programs, budgets, and schedules
• Manage strategic programs and initiatives as necessary to plan, execute, and/or implement changes related to complex issues with scope extending across Marketing and related functions
• Oversight of non-contracted services, supplies, equipment, marketing planning and budgeting process
• Creation and management of initiatives to gather and disseminate internal and external marketing best practices
• Continually monitors the well-being of the Marketing function and acts as an advisor to marketing leadership on Marketing functional issues
• Develops, implements, and manages purchasing objectives, policies, and procedures for the procurement of and contracting for all indirect purchases, materials, supplies, equipment, and services
• Identifies and implements process improvements to increase efficiency and accuracy
• Reviews solicitation documents, performance reports and other required documents and recommends any necessary changes or improvements to ensure compliance with approved Procurement Policy
• Key Competencies:
• • Project management
  • Procurement management
  • Ability to translate business objectives to marketing goals and measurements
  • Ability to translate qualitative data into actionable recommendations
  • Data management tools and best practices
  • Collaborative teams play across multiple functional organizations

SUPERVISORY RESPONSIBILITIES:

Oversees assigned staff. Responsibilities include: recruiting, selecting, orienting, and training employees; assigning workload; planning, monitoring, and appraising job results; and coaching, counseling, and disciplining employees.

Minimum Requirements: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

1.       Minimum Experience: 

a.       8 to 10 years of related work experience or an equivalent combination of education and related work experience

2.       Education/Licensure: 

a.       Bachelor’s degree from a four-year College or University

3.       Other: 

1. 1. 1. Strong knowledge of Medicare Advantage marketing and communications guidelines 
      2. Must possess a knowledge of healthcare operations and supply management approaches for different portfolios and supply chain management principles and practices
      3. Must possess excellent leadership, analytical, negotiation and project management skills
      4. Strong communication and listening skills and the ability to work with a variety of disciplines; (i.e. senior management, peers, subordinates, and vendors)

4.       Work Environment 

a.       The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Essential Physical Functions: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

1. 1. While performing the duties of this job, the employee is regularly required to talk or hear. The employee regularly is required to stand, walk, sit, use hand to finger, handle or feel objects, tools, or controls; and reach with hands and arms.
   2. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Alignment Healthcare, LLC is proud to practice Equal Employment Opportunity and Affirmative Action. We are looking for diversity in qualified candidates for employment: Minority/Female/Disable/Protected Veteran. 

If you require any reasonable accommodation under the Americans with Disabilities Act (ADA) in completing the online application, interviewing, completing any pre-employment testing or otherwise participating in the employee selection process, please contact [email protected].