Digital Marketing Specialist

Job Number: 1857

Workplace Type:

Position Title: Digital Marketing Specialist

External Description:

Alignment Healthcare is seeking a full-time Digital Marketing Specialist to join its marketing team. Reporting to the VP Communications in Orange, CA, the Digital Marketing Specialist will play a key role in setting up, implementing and managing the company's overall digital marketing strategy, including supporting the maintenance and continuous improvement of the company websites, online portals, digital assets and marketing analytics to promote a positive public perception of Alignment Healthcare and its affiliated brands.

The Digital Marketing Specialist is someone who can work to initiate effective marketing campaigns online and to translate business goals into successful campaigns through appropriate technology platforms while managing multiple projects effectively under deadline. The incumbent will serve as a webmaster for the company’s online portals and be responsible for developing the strategy used in marketing Alignment’s products and services online to promote the company and increase sales. The Digital Marketing Specialist will be a team player, working closely with Alignment’s brand, business development, compliance, member services, network management, product, sales and IT teams. Proven work experience in digital marketing is a must. Health care experience and fluency in Spanish are strongly preferred.

ESSENTIAL DUTIES AND RESPONSIBILITIES (may include but are not limited to):

• Create and manage content across Alignment’s websites, mobile apps and online portals while maintaining functionality, appearance and accuracy through a content management system (e.g., Kentico, Wordpress)
• Maintain and implement changes and updates to content and images on Alignment’s websites, mobile apps and online portals as needed to reflect current marketing messaging and the organization’s brand guidelines
• In partnership with the marketing team and other internal stakeholders, maintain content integrity of digital assets, conducting random audits of live site content
• Ensure Alignment’s websites, online portals and digital marketing campaigns meet minimum regulatory requirements including standards set by the Centers for Medicare & Medicaid Services, Federal Trade Commission and other agencies
• In partnership with the marketing team, use marketing automation tools to create integrated multimedia campaigns such as landing pages, email campaign templates, sales and customer support tools, mobile apps, display banners, online advertisements and/or video assets
• Manage marketing automation tools and recommend best practices for reporting, analytics and integration with Salesforce CRM and public websites
• Identify appropriate key performance Indicators (KPIs) and report key metrics from campaigns
• Collect, analyze and report on Web metrics (including but not limited to visitor acquisition, page visits, time on site, page views per visit, transaction volume, traffic mix, click-through rates, conversion rates)
• Optimize website exposure by analyzing search engine patterns to direct online placement of keywords or other content. Recommend and implement continuous improvement, responsiveness and search engine optimization (SEO).
• Other duties as assigned

SUPERVISORY RESPONSIBILITIES:

• No direct supervision of staff. May oversee third-party vendors and/or student workers as appropriate.

 

EDUCATION: Associate, Bachelor’s degree or equivalent work experience in marketing, digital media or relevant field required. 

EXPERIENCE:

• 3-5 years’ relevant experience in digital media and/or digital marketing, in house or in an agency setting
• Experience with HTML, CSS, and basic JavaScript preferred
• Experience with visual marketing, communication and design principles
• Familiarity with web design and content management systems
• Advanced skills navigating Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software and saving multimedia for the web
• Strong knowledge of and experience with web marketing best practices, e.g. SEO and SEM
• Excellent analytical and project management skills, with ability to multitask and perform under tight deadlines
• Understanding of the concepts of progressive enhancement, mobile first and future-friendly digital strategy
• Understanding and use of web metrics and how to gauge performance (e.g., Google Analytics, Google Business)
• Strong verbal and written communication skills
• Familiarity with browser testing
• Hard-working, motivated, deadline-driven individual
• Comfortable working in a corporate office environment

Essential Physical Functions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

1. While performing the duties of this job, the employee is regularly required to talk or hear. The employee regularly is required to stand, walk, sit, use hand to finger, handle or feel objects, tools, or controls; and reach with hands and arms.
2. The employee frequently lifts and/or moves up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

City: Orange

State: California

Location City: Orange

Location State: California

Community / Marketing Title: Digital Marketing Specialist

Company Profile:

By leveraging our world-class technology platform, innovative care delivery models, deep physician partnerships and our serving heart culture, Alignment Health is revolutionizing health care for seniors! From member experience professionals and clinicians, to data scientists and operations leaders, we have built a talented and passionate team that is deeply committed to our mission of transforming health care for the seniors we serve. Ready to join us?

At Alignment, delivering exceptional care to seniors starts with ensuring an exceptional experience for our over 1,300 employees. At the center of our employee experience is a culture where employees at all levels and across all teams are encouraged to share their unique ideas and perspectives. After all, when you can bring your authentic self to work, whether that’s in a clinical setting, our corporate office or a home office, creativity and innovation flourish! Another important part of the Alignment culture is a belief in continuous learning and growth. As a result, in this fast-growing company, you will find ample support to grow your skills and your career – with us.

EEO Employer Verbiage:

 

Please note: All clinical positions are contingent upon successful engagement with Alignment Health’s COVID-19 Vaccination program (fully vaccinated with documented proof or approved exception/deferral).

Alignment Health is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, protected veteran status, gender identity, or sexual orientation.

*DISCLAIMER: Please beware of recruitment phishing scams affecting Alignment Health and other employers where individuals receive fraudulent employment-related offers in exchange for money or other sensitive personal information. Please be advised that Alignment Health and its subsidiaries will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for employment with our company. If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission at https://reportfraud.ftc.gov/#/. If you would like to verify the legitimacy of an email sent by or on behalf of Alignment Health’s talent acquisition team, please email [email protected].