Senior Manager, Marketing

Job Number: 1528

Workplace Type:

Position Title: Senior Manager, Marketing

External Description:

Alignment Healthcare is seeking a senior manager of marketing to be responsible for the development of material and maintaining the branding of Alignment Healthcare (AHC) along with its products and services, throughout all markets locally and nationwide.  As the senior marketing manager, you will work closely with the sales teams, both internal and external representatives, and with provider related departments and teams to support marketing efforts seeking greater public recognition. The senior marketing manager will work closely with the different departments within the organization to ensure compliance of regulatory requirements and streamlines processes wherein marketing efforts must convey program functionality to the beneficiary.

Essential Duties and Responsibilities

(May include but are not limited to:)

Marketing

1. Collaborate with marketing staff to create strategic marketing plans on a local and national level to achieve corporate objectives. Collaborate with the marketing staff to create marketing plans and campaigns both short and long range, to support sales and revenue objectives for AHC.
2. Manage advertising and promotion activities including print, website online material, electronic media, and direct mail.
3. Assist with development and production of promotional and collateral materials. Establish and maintain appropriate and consistent branding throughout all product lines and throughout all markets - promotional materials, and events.
4. Ensure effective control of marketing results and take corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
5. Monitor competitive products and marketing activities. Serve as liaison with outside agencies on ongoing promotional campaigns.
6. Conduct marketing surveys on current and new product concepts, and provide feedback for future product development.

Media

• Create and enforce brand guidelines to consistently represent and promote AHC and its plan products and services. Identity standards that shall include but not be limited to logo (stacked, horizontal, and reversed) font and font size, tagline, color palette, and image type.
• Manage print media buy schedule, including contract negotiations, and ad placement costs.
• Manage digital advertising schedules, contract negotiations and ad placements.
• Disseminate newspaper articles and case studies that appear in print and distribute accordingly to AHC sales representatives for grass roots marketing efforts and branding.

Proofread All Marketing Material

• Manages and oversees creation of brochures, flyers, letters, EOC, SOB’s regulatory booklets including the Summary of Benefits, Evidence of Coverage, Drug Formularies, Provider Directories, etc. (all pre- and post- enrollment materials) as well as any other information for member distribution (for new, current and / or retention efforts).

Supervisory Responsibilities

The senior marketing manager reports directly to the director of marketing.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Education and / or Experience: High school diploma or general education degree (GED); or three to five years related experience and / or training; or equivalent combination of education and experience. Strong PowerPoint, Web & Design experience.
2. Certificates, Licenses, Registrations: None required.
3. Other Qualifications:
4. 1. Associate’s (AA) degree (preferred)
   2. Knowledge of Medi-Cal and Medicare Managed Care Plans
   3. General understand of CMS Sales & Marketing Guidelines, Chapter 3
   4. 2+ years' customer service experience
   5. 3+ years' supervisory experience

Skills and Abilities

1. Language Skills: Able to read and interpret documents such as Medicare Guidance, Compliance Memorandum, operating and maintenance instructions and procedure manuals. Able to write routine reports and correspondence. Able to speak effectively before groups of customers or employees of the organization.
2. Mathematical Skills: Able to calculate figures and amounts such as discounts, proportions, percentages, area, circumference, and volume.
3. Reasoning Skills: Able to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Able to deal with problems involving a few concrete variables in standardized situations.
4. Computer Skills: Microsoft Suite, Outlook, Visio, Adobe Acrobat. required.
5. Other Skills and Abilities:
6. 1. Knowledge of medical terminology
   2. Detail-oriented.
   3. Excellent communication skills.
   4. Follow instructions accurately.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel, and talk or hear.
2. The employee is frequently required to reach with hands and arms.
3. The employee is occasionally required to stand, walk, climb, balance, stoop, kneel, crouch, or crawl.
4. The employee must occasionally lift and / or move up to 25 pounds.
5. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Working Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

City: Orange

State: California

Location City: Orange

Location State: California

Community / Marketing Title: Senior Manager, Marketing

Company Profile:

By leveraging our world-class technology platform, innovative care delivery models, deep physician partnerships and our serving heart culture, Alignment Health is revolutionizing health care for seniors! From member experience professionals and clinicians, to data scientists and operations leaders, we have built a talented and passionate team that is deeply committed to our mission of transforming health care for the seniors we serve. Ready to join us?

At Alignment, delivering exceptional care to seniors starts with ensuring an exceptional experience for our over 1,300 employees. At the center of our employee experience is a culture where employees at all levels and across all teams are encouraged to share their unique ideas and perspectives. After all, when you can bring your authentic self to work, whether that’s in a clinical setting, our corporate office or a home office, creativity and innovation flourish! Another important part of the Alignment culture is a belief in continuous learning and growth. As a result, in this fast-growing company, you will find ample support to grow your skills and your career – with us.

EEO Employer Verbiage:

 

Please note: All clinical positions are contingent upon successful engagement with Alignment Health’s COVID-19 Vaccination program (fully vaccinated with documented proof or approved exception/deferral).

Alignment Health is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, protected veteran status, gender identity, or sexual orientation.

*DISCLAIMER: Please beware of recruitment phishing scams affecting Alignment Health and other employers where individuals receive fraudulent employment-related offers in exchange for money or other sensitive personal information. Please be advised that Alignment Health and its subsidiaries will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for employment with our company. If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission at https://reportfraud.ftc.gov/#/. If you would like to verify the legitimacy of an email sent by or on behalf of Alignment Health’s talent acquisition team, please email [email protected].