Public Relations Specialist

Job Number: 1402

Workplace Type:

Position Title: Public Relations Specialist

External Description:

Alignment Healthcare is seeking a full-time Public Relations Specialist to join its corporate public relations team. Reporting to the Director of Marketing Strategy & Public Relations in Orange, CA, the incumbent will be responsible for day-to-day public relations, communications and social media activities — including government, media and community relations — in order to meet Alignment’s brand and reputational goals.

The Public Relations Specialist is someone who can write well, build relationships and serve as a media liaison for Alignment Healthcare as needed. The incumbent will be a team player, working closely with Alignment’s clinical and sales teams, who can manage multiple projects effectively under deadline. Journalism, digital communications and/or health care experience are strongly preferred. Exceptional written and verbal communication skills are a must. 

Alignment Healthcare, founded in 2013, partners with top-quality health care systems and Medicare Advantage insurers across the country in order to provide health care that is more convenient and coordinated, and that results in improved outcomes. As an employee of Alignment Healthcare, you will be part of a dynamic and fast-growing health services company dedicated to improving the quality of health care of seniors.

General Duties/Responsibilities:

(May include but are not limited to)

 

●                   Create content for Alignment Healthcare marketing communications vehicles, including blog, media kits, multimedia, publications, social media, videos, websites and other channels

●                   Manage corporate social media accounts and track channel performance, including but not limited to LinkedIn, Facebook, Twitter, Google, YouTube and Vimeo

●                   Respond to information queries from the news media and general public

●                   Secure coverage in high-profile news outlets by executing public relations strategies, campaigns and initiatives to improve brand awareness and public perception of the company

●                   Research relevant award programs, speaking opportunities and other creative concepts to build Alignment Healthcare’s awareness among relevant constituents

●                   Seek out and maintain effective working relationships with local and municipal officials and media representatives

●                   Supervise regional spokesperson media interviews, press tours and briefings as needed

●                   Plan and coordinate special events and activities to support community, government and media relations

●                   Other duties as assigned

 

Supervisory Responsibilities:

No direct supervision of staff. May oversee third-party vendors and/or student workers as appropriate.

 

Minimum Requirements:

 

1.      Minimum Experience:

a.      Two to three years of working experience in public relations and/or marketing within an agency or large regional organization encompassing multiple communications disciplines, including digital media, media relations or internal communications

2.      Education/Licensure:

a.      Bachelor's degree with focus on public relations, journalism, business communications, marketing or related field

3.      Other:

a.      Knowledgeable about health plans and health care

b.      Excellent written and verbal storytelling skills, with impeccable attention to detail and ability to present clearly, strategically and persuasively

c.       Capacity to create clarity and drive decision-making when faced with ambiguity

d.      Proficiency with social media management and monitoring systems such as Hootsuite, Buffer, Sprout Social, Radian 6, etc.

e.      Proficiency with web-based content management systems and media monitoring tools such as WordPress, Cision, Meltwater, etc.

Preferred Qualifications:

1.      Fluency in verbal and/or written Spanish language strongly preferred

2.      Experience developing, pitching and placing fresh story ideas to key media contacts preferred

Essential Physical Functions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

1.      While performing the duties of this job, the employee is regularly required to talk or hear. The employee regularly is required to stand, walk, sit, use hand to finger, handle or feel objects, tools, or controls; and reach with hands and arms.

2.      The employee frequently lifts and/or moves up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

 

City: Orange

State: California

Location City: Orange

Location State: California

Community / Marketing Title: Public Relations Specialist

Company Profile:

By leveraging our world-class technology platform, innovative care delivery models, deep physician partnerships and our serving heart culture, Alignment Health is revolutionizing health care for seniors! From member experience professionals and clinicians, to data scientists and operations leaders, we have built a talented and passionate team that is deeply committed to our mission of transforming health care for the seniors we serve. Ready to join us?

At Alignment, delivering exceptional care to seniors starts with ensuring an exceptional experience for our over 1,300 employees. At the center of our employee experience is a culture where employees at all levels and across all teams are encouraged to share their unique ideas and perspectives. After all, when you can bring your authentic self to work, whether that’s in a clinical setting, our corporate office or a home office, creativity and innovation flourish! Another important part of the Alignment culture is a belief in continuous learning and growth. As a result, in this fast-growing company, you will find ample support to grow your skills and your career – with us.

EEO Employer Verbiage:

 

Please note: All clinical positions are contingent upon successful engagement with Alignment Health’s COVID-19 Vaccination program (fully vaccinated with documented proof or approved exception/deferral).

Alignment Health is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, protected veteran status, gender identity, or sexual orientation.

*DISCLAIMER: Please beware of recruitment phishing scams affecting Alignment Health and other employers where individuals receive fraudulent employment-related offers in exchange for money or other sensitive personal information. Please be advised that Alignment Health and its subsidiaries will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for employment with our company. If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission at https://reportfraud.ftc.gov/#/. If you would like to verify the legitimacy of an email sent by or on behalf of Alignment Health’s talent acquisition team, please email [email protected].